Berkeleytime Typography
Timeline
Sep - Nov 2023
Team
Berkeleytime Design & Engineering Team
Disciplines
Typography
At Berkeleytime, I led redefining how typography is used throughout the website. Switching from regular 'Inter' to a modern 'Inter Variable V4' with OpenType features, the new adopted typeface uses some alternative ligatures for various glyphs to enhance legibility and make it feel distinctly 'Berkeleytime'. The typeface, Inter, is designed by Rasmus Andersson.
With a 'compact t' alternative ligature, the left terminal is removed, resulting in a tighter kerning between the 'y' and 't' characters. This makes the individual words 'Berkeley' and 'time' feel more like one cohesive brand for the logotype.
cv05
Lower-case L with tail
cv06
Simplified u
cv12
Compact f
ss07
Square Punctuation
ss08
Square Quotes
cv13
Compact t
Various OpenType alternative ligatures were used to make 'Inter' feel more like a playful heading typeface that strays away from traditional neo-grotesque typefaces.
Desktop UI Typeface for informational pages like Home & About. Headings for these pages adopt the OpenType alternative ligatures.
Desktop UI Typeface for Catalog, Scheduler, Grades, GradTrak, and Enrollment. This typeface hierarchy uses traditional default ligatures for better legibility at small type sizes.
Mobile UI Typeface for Catalog, Scheduler, Grades, GradTrak, and Enrollment.
Typeface in use on berkeleytime.com.
